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But you don't need them—you can outsource communication to an automated archetype that approximates their role in your social sphere.
Say for instance, if you're doing a little late-night booze-fueled shopping.
You simply send a text to a phone number, initiating the conversation with “heyyyyyy,” and it replies with a ridiculous message and a link to a weird item on Amazon. Baker wrote the copy, Lacher programmed the service, and Wang handled the design.
So, what do you do with this new breed of consumers who are ready, willing and able to spend money on products and services, but have no desire to call someone to buy them?
You could, of course, ignore them and continue on with business as usual, but that's not a winning strategy.
Like the direct-dial 800 numbers we've used for years, toll-free texting takes cost out of the connection equation and puts voice and text on equal footing.
Customers no longer have to worry about unknown or hidden fees and can choose how they want to transact their business.